The key question regarding native advertising is whether it should harmoniously merge into the existing content or actively differentiate itself. Certain analysts argue that triumph copyrights on discretion; appearing like a natural part of the channel to avoid irritating users. Conversely, other

The pervasive nature of ad fraud poses a significant challenge to the digital advertising industry. This comparative analysis investigates the diverse tactics employed by fraudsters and unveils their consequences on advertisers, publishers, and consumers. By evaluating various fraudulent practice